Photographer social media managers seem to have a lot of different jobs. What exactly do we do on Instagram for photographers? Well, it’s very similar to things we would do on a website or other social media site. However, we use those principles in a different way. If you and I worked together, here is how the process would go.
Strategy Planning
It all starts with a solid strategy! I work closely with photographers to understand their brand, target audience, and unique selling points. We then develop a tailored social media strategy that aligns with their business goals and showcases their distinct style. If your goal is to get more inquiries, we’re not going to focus all our efforts into how the feed looks. We’re going to do more strategic captions and market research. However, if you have a specific aesthetic we will be tailoring the strategy to reflect that. We’ll hop on an hour long call and figure out how we can reach your goals as it relates to your business.
Content Creation
Here comes the fun part!! From curating stunning visuals to crafting engaging captions, I handle every aspect of content creation. Whether it’s showcasing your best work, sharing client testimonials, or promoting exclusive offers, the content is designed to resonate with your audience. I usually create 2 weeks worth of content and then have you approve it. This is YOUR business and I want you to have all say. However, as the months go by, you might decide you need less approval as I get to know your brand better.
Scheduling and Timing Posts On Instagram for Photographers
Next I figure out when the best times to post are. Timing is everything! I use data-driven insights to schedule posts at the optimal times for maximum visibility. Whether it’s planning posts for peak engagement or utilizing Instagram’s algorithm to our advantage, every detail is carefully considered. There is tons of information about this, but most of the so called “experts” haven’t had experience with Instagram for photographers specifically. For this reason, you should reach out to someone who works with photographers primarily.
Results and Analytics
There is no point to having a social media manager if we’re not striving for results of some kind. I use detailed analytics reports to track the performance of each post, understand audience behavior, and make informed decisions for future strategies. Your success is my success! We can go through every month and discuss some pivots we may need or what we’re doing that is working.
Let’s discuss how I can help you reach your business goals, fill out the contact form and I’ll reach out shortly. I’d love to get to work with you!